A1 x Softa: From a Single Delivery to a Full Strategic Partnership

November 21, 2025

In the fast-moving world of international logistics, great collaborations often start from something small – sometimes even from a single delivery request. That’s exactly how our partnership with Softa, the Swedish importer of high-quality candies, chocolates, and confectionery, began.

 

What started a few months ago as a simple unloading job has now grown into a full, ongoing logistics collaboration spanning air freight, ocean freight, cold-chain handling, FDA compliance, and end-to-end coordination between Sweden and Thailand. Today, Softa has become one of our most dynamic clients in the foodstuff segment, and we are proud to share the story of how this partnership developed step by step.

A1 x Softa: From a Single Delivery to a Full Strategic Partnership

How It Started: A Reefer Container and an Urgent Unloading

 

A few months ago, Softa approached A1 for support on a very specific task:
unloading a refrigerated 20ft container into refrigerated trucks upon arrival, and delivering the cargo to their temperature-controlled storage in Bangkok.

 

It was a straightforward request on paper, but as often happens with cold-chain cargo, execution required precision and speed. Temperature-sensitive freight cannot wait, and the transfer from reefer container to chilled trucks must be seamless to protect product quality.

 

Our Thailand operations team handled the job flawlessly:

  • Coordinating port recovery
  • Arranging chilled trucks on standby
  • Maintaining temperature integrity throughout unloading
  • Ensuring all documentation and port formalities were correct

 

Softa appreciated the professionalism, the reactivity, and the way everything was handled smoothly. And that was just the beginning.

 

The Start of a Full Logistics Chain

 

After that first successful cooperation, Softa reached out again – this time for more complete support. They needed not only unloading services, but full door-to-door shipping solutions from Sweden.

 

Since then, the collaboration has expanded significantly:

 

Air Freight From Sweden 

 

We executed a full air freight shipment of sensitive candy and chocolate products, coordinating:

  • Export handling in Sweden
  • Temperature-controlled transport
  • Air Freight from origin to destination
  • Customs clearance
  • FDA inspection preparations
  • Delivery to temperature-controlled facilities 

 

The air shipment required tighter coordination than usual due to the nature of the cargo and the strict labelling and documentation requirements imposed by FDA regulations.

 

20ft Reefer Shipment – Sweden → Thailand

 

Following the air shipment, Softa entrusted us again with a 20ft reefer container, including:

  • Export pick-up
  • Reefer settings coordination
  • Pre-cooling checks
  • Sea freight
  • Thai FDA process
  • Complete chilled delivery

 

Once again, the operation was smooth and successful thanks to close communication and reactivity from Softa’s team. When dealing with cold-chain cargo, every minute counts, and Softa has proven to be an ideal partner: responsive, cooperative, and always aligned.

 

 

Another Shipment Coming Next Month

 

The collaboration hasn’t slowed down. Softa has already booked another shipment with us for next month, and several future consignments are under discussion.

What began as a “small unloading job” is now a full-service logistics partnership involving multiple transport modes, regulatory coordination, and ongoing growth.

 

FDA Compliance: The Most Meticulous Part of the Journey

 

Shipping food products into Thailand involves one critical aspect: FDA compliance.

This includes:

  • Product label inspections
  • Ingredient and nutritional branding verification
  • Trans-fat statements
  • Product-specific certifications
  • Packaging and lot-labelling requirements
  • Country-of-origin compliance
  • Ingredient accuracy confirmations
  • Specific product photos per category
  • Correct Thai language labels
  • Facility registrations
  • Documentary alignment with the FDA portal

 

FDA compliance can be complex, and even the smallest mistake can delay clearance.

 

Our joint operations with Softa have been efficient and fully compliant, with shipments clearing properly and delivered safely every time.

 

We Don’t Only Move People – A1 Handles Complex Cargo Across Industries

 

At A1, many people know us mainly for international relocations, moving families and professionals across the world.

 

But that’s just one part of what we do.

 

We handle “hardcore” logistics too.

 

Foodstuff under FDA regulations?
Cold-chain cargo requiring strict temperature control?
Dangerous goods shipped monthly from 3 different countries to the UK?
Commercial cargo of all types?
Small deliveries or large multi-container projects? 

 

Our service portfolio covers:

  • Air Freight
  • Sea Freight (FCL/LCL)
  • Reefer & Cold Chain
  • FDA Handling & Permits
  • Customs Clearance
  • Dangerous Goods (DG)
  • Door-to-Door Solutions
  • Household Goods Relocations
  • Warehousing Solutions
  • Commercial Cargo Across Most Industries

 

We are not just accredited movers.
We are a multi-disciplinary logistics expert capable of handling:

  • Sensitive cargo
  • Regulated goods
  • High-value shipments
  • Temperature-controlled freight
  • Complex international compliance chains

 

This is exactly why clients like Softa trust us with their cold-chain imports and compliance-sensitive operations.

 

A Client Relationship Built on Trust, Speed, and Professionalism

 

Softa has proven to be an outstanding partner: fast, reliable, and cooperative.
In logistics, client reactivity is often the key difference between smooth operations and delays. The Softa team is:

  • Extremely responsive
  • Always prepared
  • Clear with information
  • Quick with documentation
  • Open to suggestions
  • Proactive during the process

 

This level of cooperation allows us to deliver consistently excellent service.

And they have shared their feedback publicly:

 

CLIENT FEEDBACK

 

 

From Small Beginnings to a Growing Partnership

 

At A1, we always say:

“We value every enquiry — no matter the size.”

 

Because you never know where a small job might lead.

 

Softa is the perfect example.

 

We are proud to support Softa as they expand their presence in the Thai market, and we look forward to growing this partnership even further.

 

Looking Ahead

 

The A1 x Softa partnership is just beginning. 

 

Whether it’s confectionery, cold-chain cargo, DG shipments, or household goods, A1 is fully committed to delivering excellence across every sector.

 

To Softa: thank you for your trust.
To our readers: stay tuned, more updates coming soon.